Location keyword in local business listing descripton

This seems to be a secondary factor of Google Maps Algorithm. Search engines rely much more on your physical address than whatever location you want to put in your business description, but local keyword or location keyword absolutely has a positive impact on local search rankings.

It is a good practice to put city names followed by the main keyword into the Local Business Listing (LBC) title.
According to our research, the title with the location in the LBL title performs better.

Google Maps Algorithm for SEO

Based on our research and experiences, we put local search algorithms including Google Maps algorithm and Yahoo Local algorithm in priority order with the most important as first. The three big factors for Google maps optimization embrace Local Business Listing Information, On-page optimization, Off-page optimization and Customer Reviews.

Local Business Listing Information

1. Local Business Listing (LBL) Address In City Of Search
2. Keywords in the categories in Local Business Listing
3. Product Service Keywords in Local Business Listing Title
4. Product service description in Local Business Listing Description
5. Local Keyword in Local Business Listing Title
6. Local Keyword in Local Business Listing Description
7. Product / Services in Local Business Listing Custom Field (Additional Details Section)
8. Local area code (local phone number) as primary business listing number
9. Videos in your Local Business Listing
10. Photos in your Local Business Listing
11. Location keywords in Local Business Listing Custom Field (Additional Details Section)
12. Including coupons with your Local Business Listing

On-Page Optimization

1. Including a full address in Contact Page
2. Including city/state name in most website title tags or specific local landing pages’ title tags
3. Including city/state name in Contact Page’s title tags
4. Having a URL contains a Product/ Service keyword
5. Having a URL contains a location keyword
6. Including a local phone number in Contact Page
7. Pagerank of home page
8. Providing a KML file to Google and Yahoo spider
9. Pagerank of a local landing page
10. Coding address to website in HCARD MICROFORMAT.

Off-page optimization

1. Citations From Business Directories And Internet Yellow Page (IYP)
2. Quality of inbound links to website
3. Local blogs, local web directories, and local forums
4. Location keywords in inbound links to website
5. Product/service keywords in inbound links to website
6. Quantity of inbound links to website
7. MyMaps references to business

Customer Reviews

1. Volume of customer reviews on Google / Yahoo
2. Customer reviews on third party websites
3. Positive rating associated with your Local Business Listing

Nagative Factors

Here are nagative factors that affect Google Maps rankings.

1. Multiple LBLs with Same Business Name
2. Multiple Addresses on Contact Page
3. Negative Customer Ratings
4. Multiple LBLs with Same Phone Number
5. Multiple LBLs with Same Address
6. Use of toll free number in LBL
7. Exclusive Use of toll free number on Contact Page
8. Exclusive Use of PO Box on Contact Page

For other Google Maps Algorithm information, go to Google Maps Optimization (Google Maps SEO) page.

For more detail information, please ask a professional SEO expert. Peak Web Marketing can take care of your local listings in over 10 cities starting from $200/mo. Call 1-(248) 449-2999 or e-mail us at
sales@peakwebmarketing.com

Product service description in Local Business Listing

Keyword rich description in Google Local Business Listing is imperative for a local listing to succeed, but not as important as having them in your title.