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Archive for September, 2011

How To List A Business with Multiple Locations On Google Maps

Thursday, September 22nd, 2011

Many business owners are concerned about how to list a business with multiple locations on Google Maps (Google Places). Look at the Starbucks. They have multiple locations. The best way to list your branches or stores in multiple locations is as follows:

  • set-up multiple listings under one account
  • use a different address for each location and different local phone number
  • fill out the LBL (Local Business Listing) completely (100%)

It is okay to use the same domain name for each location. Also, you can use the same business name. What you have to be careful is to do “over optimization” . For instance, if you use your business title of Google places with extraneous keywords for optimization, which doesn’t look like your real business name, Google might consider that you are doing “over optimization”, because it is against Quality Guidelines for Google Places such as “Represent your business exactly as it appears in the offline world.”

Now, some say “it’s best to setup individual Google Accounts and pages for each location. That way if something happens to one listing, it doesn’t effect the whole”. This is an interesting opinion. We do the same thing for some of our clients, too. Either having a single account or multiple accounts is not against Quality Guidelines for Google Maps, so it is all up to you.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

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