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seo meta description tags

Optimize meta description tags

You should optimize each and every meta description tag on your website because meta description tags are part of the display information that visitors see when your web site is listed in the search engines. The meta description tag contains a brief description of what your web page is about, and although not as infuluential as it once was in the search-engine ranking process, the meta description tag is important, because you can use it as a method to deliver your markeitng message and entice search-engine visitors to click on your listing versus clicking on your competition. The meta description tag is located in the header of an HTML document and its syntax is as follows:

At once time, the meta description tag could be stuffed with keywords and phrases in an attempt to trick the search engines into believing a web page was more relevant to those terms than it actually was. Advances in search-engine ranking algorithms have reduced the impact the meta description tag has on rankings, but from a human visitor standpoint, it is still important. When search-engine users find your page in search engine results pages (SERP), the text contained within your meta description tag often appears directly undeneath the title tag.

Create a few compelling sentences describing yoour product, services or web site content, and place them in your meta description tag. The description should interest the potential visitors and tempt them to click your search-engine result links. Make sure all your web pages have unique meta description tags. You may be tempted to replicatethe same tag throughout your entire website,m but this practice is likely to hurt your rankings: the major search engines could determine that all your pages are duplicate, which measn that you might get penalty from search engines, and your website will disappear from the SERP or your website ranking will slip down.

One Response to “seo meta description tags”

  1. Not all search engines use the meta description tag in the searhc engine results pages (SERP). Google, for an example, generates its own description based on the content contained within the particular web page.

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