Optimize Title Tags

The title tag is possibly your most important consideration when you try to raise your search engine rankings for a particular keyword or phrase. Search engines use the text contrained within the title tags as a primary factor to determine what the content of a certain web page is about. The text that typically appears on the search engine results pages (SERP) when your website appears in the rankings. Title tag text also appears at the top of a web browser when someone is visiting a particular page on your web site.

Limit your title tag to 65 characters or less because most of search engines do not display any more than that. Your title tag should be a concise statement summarizing the main point of your content, and should be a compelling enough to entice search-engine users to click the link text and visit your web site. Additionally, your title tag must be unique for each and every page of your web site and should include the one or two keywords you want the page to rank for.

If you are building a website for a business, include the company name in the title tag. If your company name is already well known, seach-engine users may try to find it; having the company name in the title tag. If your company name is not well known, including it in the title tag with key phrases that describe the field in which it operates provides an oppotunity to present that companhy as an authority in the field. In this case, it’s more effective to put the company name at the end of the title tag than putting it at the beginning of the title tage, because you want to taret other keywords than your company name, since your company name is not well known.

This entry was posted on Sunday, July 5th, 2009 at 1:38 pm and is filed under meta-tag-optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.