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Archive for the ‘local-search-engine-optimization’ Category

Local SEO City Centroid Factor

Sunday, February 27th, 2011

One of the local search ranking factors that comes into play is how close the business is to the city centroid (the exact middle of the city). If you’re business serves a greater city area, but happens to be physically located on the city outskirts on or in a suburb, you’re already losing points toward ranking well in the local search algorithm. The Centroid Factor use to be weighed really heavy. However today, the Centroid Factor in local search including Google Maps / Google Places plays more of a minor role, except for very competitive terms. For example, terms like Detroit DUI Lawyer or Detroit DUI Attorney. We have found that when all things are equal, the Centroid Factor is highly weighted. The search engines realize it’s more important to determine where you are at than where the center of a city is. Therefore, this city centroid factor will continue to decline.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Initial capital letters for place names

Saturday, May 23rd, 2009

Capital letters for place names for local search engine optimization (local SEO)

Google’s algorithm now appears to be viewing the capitalized versions of keywords as separate from the lowercase versions. In another word, Google is making distinctions in keywords based on whether or not the first letter is capitalized. The question is whether people search for place names with or without using the capital letter at the start of the name.

The search patterns and habits of visitors have a greater relevance with Google rankings being case sensitive. Lowercase and slang phrases are more prevalent in teen audiences, while proper grammar searches such as using captial letters for place names are done more by a 35+ age demographic.

In conlusion, it depends on your target demographic, but our recommendation is to use Initial captial letters for place names for local search engine optimization (SEO).

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