Capital letters for place names for local search engine optimization (local SEO)

Google’s algorithm now appears to be viewing the capitalized versions of keywords as separate from the lowercase versions. In another word, Google is making distinctions in keywords based on whether or not the first letter is capitalized. The question is whether people search for place names with or without using the capital letter at the start of the name.

The search patterns and habits of visitors have a greater relevance with Google rankings being case sensitive. Lowercase and slang phrases are more prevalent in teen audiences, while proper grammar searches such as using captial letters for place names are done more by a 35+ age demographic.

In conlusion, it depends on your target demographic, but our recommendation is to use Initial captial letters for place names for local search engine optimization (SEO).