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Archive for the ‘PPC Optimization’ Category

Ad Scheduling on Google Adwords

Friday, August 6th, 2010

Google Adwords had a feature of Ad scheduling which allows you to schedule when you want your sponsored ads to show up on Google and/or Google’s content network and when you want them to not show up (be temporarily paused). In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles to improve campaign performance.

Usually your ad campaigns targets an audience that would only really be searching for your ads during normal business hours then it makes sense for you to have the ads turned off during the weekends or even during the very late evening hours.

On the other hands, online business shopping for eCommerce tend to occur during the weekends or late night, so it would thus not make sense to turn their ads off on the weekends or late evening hours. Thus the decision to use ad scheduling should be done on a case by case basis.

In addition, some of the click fraud audits that we have done seem to show a lot of the click fraud occurs during the 12:00 midnight to 5:00 am times so it also makes sense for some of our clients to have their ads off during these periods.

How to set up ad scheduling on Google Adwords?

Step1: To use this new feature you log onto your Adwords account and then you can enable it via the Edit Campaign Settings page.

Step2: Scroll down the page and in the lower left portion of the page is a section called “Advanced Options”. Click on the link called “Ad scheduling” to enable the ad scheduling feature. Please make sure that “Manual bidding for clicks” under “bidding and budget” section is selected. If “Automatic bidding to try to maximize clicks for your target budget” is selected, the link of “Ad scheduling” doesn’t show up.

Step3: Click on “Edit” for the days of the week you want to schedule your ad to show or not show. You will be allowed to select any block of time to turn off your ad and you can even select the quick link for weekends to turn off the ad for the entire weekend. The combinations of scheduling are endless and you choose certain days and/or hours of the day to turn off your ads.

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