Google has announced the expansion of sitelinks to provide better search experiences to the Google users. Google sitelinks was 4 packs - a single row of just four links, but now Google sitelinks has expanded to 12 packs as shown below.

Sitelinks are quite useful, because it gives you a good overview of a website’s content ,which helps you quickly navigate to the most relevant part of the site.

Google has publicly announced that the time it takes for your web pages to load will be a factor in your ranking. In another word, site speed has became one of Google search ranking algorithms. There is an interesting SEO news that Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings. Before choosing a web host for your web site, be sure that clients using their hosting solutions have fast web sites. Some web hosting companies are over-burdened, making the web site of all their clients load slowly. Make sure to optimize your flash files if you use flash animation in your website.

Google Instant is simply people searching at warp speed. Rather than getting their search results during a search session that might take several minutes, now they might get their answers within a minute.

Now, how Google Instant impact SEO? In my opinion, Google Instant will change user behaviors. Online users will narrow down the keyword search query, which means that they will use small keyword phrases than bigger keyword phrases, because they will learn “how to search” from Google Instant. For example, a Google user searching the keyword “Bichon Frise” will see suggested results for “Bichon Frise puppies” and “Bichon Frise for sale”, as they type the word “Bichon Frise.” In this case, the big keyword phrase is “Bichon Frise” and the small keyword phrases are “Bichon Frise puppies” and “Bichon Frise for sale”. Therefore, choosing more small keyword phrases for optimization will be beneficial for SEO in the future. In another word, you won’t be able to depend on the big keyword phrases that currently bring traffic to your website. Google Instant will lead a webmaster to add more specific keyword phrases for SEO than before.

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