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Archive for the ‘Social Media Optimization’ Category

How to Use Pinterest for SEO

Sunday, September 1st, 2013

Some SEO companies say that the links from Pinterest doesn’t help improve your website ranking in Google, Bing and Yahoo, because all links include “nofollow” attribute, which means that search engine robots don’t follow the links. However, The introduction of social media has brought a drastic change in the internet marketing industry. Some say “ if you own a business and Pinterest account, you can definitely leave a great impact through your online presence as the social media signals are being accounted for raking websites.”According to Google, they use social media signal as an organic and news rankings. Google use it to enhance their news universal by marking how many people share the article through Pinterest and Pins. By using the correct keywords and applying SEO strategies to Pinterest can help your website rank significantly better in the search engines and drive targeted traffic to your website.

For how to use Twitter for business, please visit “how to use Pinterest for business” page.

How to use Twitter for SEO

Saturday, April 20th, 2013

Some SEO companies say that the links from Twitter doesn’t help improve your website ranking in Google, Bing and Yahoo, because all links include “nofollow” attribute, which means that search engine robots don’t follow the links. However, The introduction of social media has brought a drastic change in the internet marketing industry. Some say “ if you own a business and Twitter account, you can definitely leave a great impact through your online presence as the social media signals are being accounted for raking websites.”According to Google, they use social media signal as an organic and news rankings. Google use it to enhance their news universal by marking how many people share the article through Tweet and Retweet.

For how to use Twitter for business, please visit “how to use Twitter for business” page.

Facebook Vanity URL

Tuesday, October 30th, 2012

Here is a tip for creating Facebook Vanity URL. If you want to know the basic step to create a Facebook vanity URL, please go to our create Facebook business URL page.

Now, what you have to be careful is when you create a username for your Facebook business page. Facebook used to require you to have at least 25 fans in order to create a username for your Facebook business page, but at present time, you are allowed to create a username for your Facebook business page, which means that you are allowed to create a Facebook vanity URL without having 25 fans. However when you create a username for your Facebook business page, you have an option to choose to create a username for your Facebook personal page or Facebook business page. If you accidentally create a username for your Facebook personal page instead of Facebook business page first, then, now you need 25 fans to create a username for your Facebook business page. Therefore, make sure if you select your business page under the drop down box.

For other information about Facebook Vanity URL, please visit “Facebook vanity URL” page.

Facebook Landing Page - How to change the default Facebook landing page

Sunday, December 4th, 2011

It is important to change your Facebook landing page for your business after you create your Facebook business page such as “welcome” page or “promotion” page. Usually, Facebook sets up your default landing page as “wall / post page”, so you need to change the default landing page on your Facebook business page. It’s better to use “welcome” page as your default Facebook landing page to like your page. Here are the easy 5 steps to change the default Facebook landing page.

  1. Log in to your page as your profile name (admin)
  2. Click “edit page” in right hand corner
  3. Click on “Manage Permissions” on left hand side
  4. Go down to “Default Landing Tab”
  5. Click on drop down box with list of your pages and select your “welcome” page
  6. Click save changes and your visitor will land on your “welcome” page first to like your page

Facebook Business Page URL - How To Create a Facebook URL for Business

Saturday, October 1st, 2011

Do you need a Facebook business URL? If your Facebook fan page for your business is established and has a growing fan base, then you can easily create a business vanity URL for your business Facebook page. For example, one of our clients’,  Parkut International’s Facebook vanity URL is http://www.facebook.com/ParkutInternational. These URLs make it easier for fans and customers to remember (or guess) where your page is located and it gives page owners a nice brand boost. Facebook has also opened up vanity URLs for Facebook Pages for those with more than 25 fans.

First you have to set up a personal account for Facebook. Only then you can set up a business page. At first the business page will have the url of www.facebook.com/pages/……………….. Once you get 25 fans to your page, you can then change the url to your own vanity url by going to http://www.facebook.com/username and changing it to, for example, http://www.facebook.com/ParkutInternational.

There are easy 5 steps to create a Facebook URL for business.

  1. Go to http://www.facebook.com/username/
  2. Click [Set a username] for your pages
  3. Pull down and select the page that you administer (see the screenshot below)
  4. Enter a custom, personal URL for that page and click [Check availability]
  5. Accept the vanity URL for your business Facebook page and start promoting it

Facebook business URL

Please note that your Facebook business page is not your profile page, so if you want to create the Facebook Business URL, the second paragraph is the one that you want to deal with.

When you’re selecting your Facebook vanity URL, keep in mind that the name you choose essentially becomes your URL. You can’t change it once you set it up. We would recommend using your business name, but there are opportunities to use keywords. You want to pick something that properly represents your brand and that will be easy for people to remember.

What if your business name is not available for Facebook Business URL? The requirement for Facebook vanity URL is as follows:

  1. Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.).
  2. Usernames are not transferable or editable.
  3. Your page must have at least 25 fans to establish a Facebook vanity URL.

Therefore, if your business name has already taken for Facebook Business Page URL, we recommend you to use “-” (dash / hyphen) between the words.

Once you set up your Facebook business URL, you need to change the default Facebook landing page to the right Facebook landing page, which attracts visitors to become your fans. Remember that the landing tab is the decision maker of the visitors to like your fan page, so you need to create a warm, unique “welcome” page. For how to change the default Facebook landing page, please visit “Facebook landing page“.

Social Media Optimization for SEO

Thursday, October 22nd, 2009

They say that it’s important for marketers to be found in real-time searches and Facebook / Twitter in general. From the view point of SEO, with Yahoo, Twitter, and Facebook deals all in place for Bing, getting found in real-time searches may not only mean getting found in Twitter searches, Facebook searches, and such. It may also mean getting found in Bing searches and in Yahoo searches.

There is list of five tips for getting found in real-time searches:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement

WebProNews said, we don’t know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet.


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