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Cell Phone vs Landline Phone in your Local Business Listng

April 30th, 2011

Nowdays a lot of people run their businesses from their cell phones, particularly those in the service industries. It is hard to imagine not being able to use a cell phone as the primary business number. However, when it comes to Google Maps SEO, using a landline phone in your local business listing (LBL) leads your website to rank well in Google Maps (Google Places). If you don’t want to have a landline phone due to the nature of your business such as delivery or home repair service to locations in a certain area, then, go to LBL, and select how your service area will be specified, either through a distance from a location point, or through a list of locations (towns, zip codes, etc.).

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Service Areas and Local Setting

April 9th, 2011

This feature is far too new to know the effect of using service areas and local setting in Google Places (Google Maps). Service area is a very important factor, but I believe there are some issues with the option to select area by radius. So far, there is no positive report on using service areas and local setting in Google Maps.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Local SEO City Centroid Factor

February 27th, 2011

One of the local search ranking factors that comes into play is how close the business is to the city centroid (the exact middle of the city). If you’re business serves a greater city area, but happens to be physically located on the city outskirts on or in a suburb, you’re already losing points toward ranking well in the local search algorithm. The Centroid Factor use to be weighed really heavy. However today, the Centroid Factor in local search including Google Maps / Google Places plays more of a minor role, except for very competitive terms. For example, terms like Detroit DUI Lawyer or Detroit DUI Attorney. We have found that when all things are equal, the Centroid Factor is highly weighted. The search engines realize it’s more important to determine where you are at than where the center of a city is. Therefore, this city centroid factor will continue to decline.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Quantity of MyMaps - MyMaps references to business

February 12th, 2011

User generated content (UGC), as you have seen in MyMaps, KML files, geotagged images and videos, appear to be giving a big boost in Google Maps (Google Places) Rankings. UGC such as MyMaps does appear to correlate with ranking position.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

WHOIS Record Associated with Your Domain

January 31st, 2011

WHOIS Record Associated with Your Domain may not be a major factor, but definitely is a trust factor that affect your ranking in Google Maps. When the WHOIS address matches the Place Page address of a business, it provides Google with more trusted information and backs up the business as being a true local provider.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Age of Google Maps Listings

January 29th, 2011

Rankings that are at least 6 months old seem to be more stable. New listings may rank quickly but don’t stay longer unless you keep doing Google Maps Optimization. the age of the Google Maps listing is a general factor, as is the age of reviews, how many reviews, citations, etc. Basic principle. Google tends to trust businesses that stay longer. Typically, businesses that have been around longer will have more citations and reviews etc. It boils down to the fact that you should list your business information in your Google Maps as soon as possible, and you will get better results after 6 months or one year.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Pagerank of a local landing page

December 18th, 2010

The Google PageRank (PR) of the landing page URL doesn’t seem to be e a factor. It makes sense to give weight to the top level domain; in another word, if your home page has a high PageRank, you get better rankings in Google Maps, but the PageRank of the landing page URL doesn’t have any effect on ranking in Google Maps.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Providing a KML file to Google and Yahoo spider

November 30th, 2010

Website rankings in Google Maps (Google Places) seem to increase from verifying a KML file. Providing a KML file on your domain is definitely recommended for a business with numerous locations in order to provide search engines with trusted and accurate information. Fortunately, the Google whitelist bulk upload has also proven to be very effective in getting locations verified and rank well in local results.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Including a local phone number on Contact Page

October 3rd, 2010

Including Local Area Code Phone Number on your contact page will help boosting up your ranking in Google Maps (Google Places). Local phone numbers seem to work better than toll free numbers. In addition, Google Places guidelines promote the usage of a local phone number for each service location. Customers also prefer dealing with a local service which results in more conversions than with an 800 number. Google checks your “contact us” page to find your local phone number, which is associated with your service location.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.

Having a URL contains a location keyword

September 21st, 2010

Having a geographic keyword (location keyword) in your URL can slightly help improve local rankings as it further emphasizes the local nature of the business. If the target city is competitive such as “Los Angels” or “Detroit”, I would include a location keyword in the URL.

For other local search, visit our Google Maps Algorithm page, Google Maps Optimization (Google Maps SEO) page, Live Search Map and Yahoo Local page.


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