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Google Maps Algorithm

Google Maps Algorithm for SEO

Based on our research and experiences, we put local search algorithms including Google Maps algorithm and Yahoo Local algorithm in priority order with the most important as first. The three big factors for Google maps optimization embrace Local Business Listing Information, On-page optimization, Off-page optimization and Customer Reviews.

Local Business Listing Information

  1. Local Business Listing (LBL) Address In City Of Search
  2. Keywords in the categories in Local Business Listing
  3. Product Service Keywords in Local Business Listing Title
  4. Product service description in Local Business Listing Description
  5. Local Keyword in Local Business Listing Title
  6. Local Keyword in Local Business Listing Description
  7. Product / Services in Local Business Listing Custom Field (Additional Details Section)
  8. Local area code (local phone number) as primary business listing number
  9. Videos in your Local Business Listing
  10. Photos in your Local Business Listing
  11. Location keywords in Local Business Listing Custom Field (Additional Details Section)
  12. Including coupons with your Local Business Listing
  13. Age of Google Maps Listings
  14. Service Areas and Local Setting
  15. Cell Phone vs Landline Phone in your Local Business Listing
  16. Owner-verified listing on Google Place Page

On-Page Optimization

  1. Including a full address in Contact Page
  2. Including city/state name in most website title tags or specific local landing pages’ title tags
  3. Including city/state name in Contact Page’s title tags
  4. Having a URL contains a Product/ Service keyword
  5. Having a URL contains a location keyword
  6. Including a local phone number in Contact Page
  7. Pagerank of home page
  8. Providing a KML file to Google and Yahoo spider
  9. Pagerank of a local landing page
  10. Coding address to website in HCARD MICROFORMAT.
  11. Name, Address and Phone Number Matching Place Page Information

Off-page optimization

  1. Citations From Business Directories And Internet Yellow Page (IYP)
  2. Quality of inbound links to website
  3. Local blogs, local web directories, and local forums
  4. Location keywords in inbound links to website
  5. Product/service keywords in inbound links to website
  6. Quantity of inbound links to website
  7. WHOIS Record Associated with Your Domain
  8. MyMaps references to business

Customer Reviews

  1. Volume of customer reviews on Google / Yahoo
  2. Customer reviews on third party websites
  3. Positive rating associated with your Local Business Listing

Nagative Factors

Here are nagative factors that affect Google Maps rankings.

  1. Multiple LBLs with Same Business Name
  2. Multiple Addresses on Contact Page
  3. Negative Customer Ratings
  4. Multiple LBLs with Same Phone Number
  5. Multiple LBLs with Same Address
  6. Use of toll free number in LBL
  7. Exclusive Use of toll free number on Contact Page
  8. Exclusive Use of PO Box on Contact Page

For other Google Maps Algorithm information, go to Google Maps Optimization (Google Maps SEO) page.

For more detail information, please ask a professional SEO expert. Peak Web Marketing can take care of your local listings in over 10 cities starting from $200/mo. Call 1-(248) 449-2999 or e-mail us at
sales@peakwebmarketing.com

48 Responses to “Google Maps Algorithm”

  1. Toney says:

    Thank you for the information.

  2. [...] seems to be a secondary factor of Google Maps Algorithm. Search engines rely much more on your physical address than whatever location you want to put in [...]

  3. [...] This shouldn’t be a problem, but just in case, I would make sure if the 1st address and phone number is the one you want factoring into your LBC ranking. For instance, we do have three offices, but definately, our headquater, the most important location should come first. Some say “use a separate landing page for each physical address and phone number.” If you have a separate phone number for each location, it’d be more effective to Google map optimization. Check other Google maps algorithm. [...]

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    Personally I feel that Google Buzz’s release was a little too early, especially the privacy concerns. I really think that Google’s most likely going down the path that Windows experienced around the time of Windows ME. The past few products and releases appear to be less thought out and I feel like rushed the first in the industry, and compete with a competitors release. The breach of privacy was was a problem that didn’t require a rocket scientist to figrue out, a very basic idea session would have identified these issues. Do you think Google may have received too much credit last year?

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