Optimizing Google Profile can have effect on Google Maps SEO.
Google announced you can now create verified Google Profiles that
potentially can show up in the Google web search results, although the name verification doesn’t have a significant effect on ranking at the present time. To verify your Google Profile you need to have a Google account and log in to
Google Knol (know.google.com). How are names verified in Knol? Please go to Google Knol name verification.